Simmons® has been introducing technological innovations like the Beautyrest® Pocketed Coil mattress. While it began as a breakthrough design in 1925, the Simmons® Beautyrest® mattress has continued to evolve ever since. Today, Simmons® is one of the leading names in the bedding market. Click along the timeline below to view milestones on our journey.
Zalmon G. Simmons built his first factory in Kenosha, Wisconsin.
Zalmon G. Simmons changed an entire industry with his decision to mass-produce woven wire mattresses.
Spiral coil springs for woven mattresses were introduced. Simmons' innovative manufacturing process dropped the price of a woven wire mattress from $12 to 95 cents, enabling everyone to sleep much more comfortably.
Simmons had acquired manufacturing plants in San Francisco, Los Angeles, Montreal, Toronto, Winnipeg, Vancouver, Elizabeth, Seattle and Atlanta.
John Franklin Gail, Simmons' top engineer, designed a machine that would coil wire and insert it into fabric sleeves quickly and independently. Gail's Pocketed Coil spring machine generated the unique independent Pocketed Coil design that formed the basis of the Simmons Beautyrest® mattress.
Simmons® Beautyrest® mattress was chosen by many socially prominent women such as: Mrs. F .D. Roosevelt, Mrs. Henry Taft, Mrs. Morgan. Belmont and so on.
Simmons used some of the most sensational testimonials in advertising history, including gratis testimonials from such giants as Henry Ford, H.G. Wells, Thomas Edison, Guglielmo Marconi and George Benard Shaw.
Simmons became the Official Bedding Supplier of the 1980 Winter Games in Lake Placid, N.Y.
Simmons introduced "The Bowling Ball Mattress" ads to illustrate dramatically how the movement of one person on the mattress is less likely to disturb his or her partner on a Simmons® Beautyrest® bed.
Simmons became the Official Bedding Supplier of the 1996 Centennial Summer Olympics in Atlanta.
Simmons introduced the Negative Ion Mattresses, now known as e-ION CRYSTAL®, designed to help you rest better for a fully recharged sleep.
Simmons announced the revolutionary Advanced Pocketed Coil design. Selective mattresses feature these Advanced Pocketed Coil that help you sleep luxuriously undisturbed, night after night with extended durability
Simmons launched Canada Beautyrest® mattresses with new features.
Simmons opened a new retail store at Festival Walk, and expanded department store counters at AEON Tsuen Wan and SOGO Tsim Sha Tsui.
The first Simmons Studio by Simmons opened at HomeCircle inside HomeSquare.